Privacy Policy
LAST UPDATED: SEPTEMBER 2026
Jackson Walnut Park School (“JWPS,” “we,” “us,” or “our”) is committed to protecting the privacy of our students, prospective families, alumni, donors, and website visitors. This Privacy Policy outlines how we collect, use, disclose, and safeguard your personal information when you visit our website (https://www.jwpschools.org/), submit forms, or interact with our digital marketing campaigns.
By using our website or submitting information to us, you agree to the practices described in this policy.
1. Information We Collect
We collect information directly from you when you voluntarily provide it, as well as automatically through your use of our site.
A. Personal Information You Provide Voluntarily:
Contact & Inquiry Details: Names, email addresses, phone numbers, mailing addresses, and preferred contact methods submitted through tour booking forms, application portals, or inquiry requests.
Child & Family Information: Student names, dates of birth, grade levels of interest, and current/prior school information provided during the admissions or application process.
Financial & Tuition Assistance Information: Information submitted for tuition, application fees, donor contributions, or financial aid/scholarship evaluations (processed securely through certified third-party providers).
B. Information Collected Automatically: When you visit our site, we and our service providers may collect non-personally identifiable technical information via cookies, web beacons, pixels, and similar tracking technologies:
IP address, browser type, device type, operating system, and operating language.
Pages viewed, length of visit, referral URLs, and interactions with buttons or video content.
Geographic location data (city/metro region).
2. How We Use Your Information
We use the information we collect to support our educational mission, manage admissions, and communicate effectively with our prospective and current school community. Specific uses include:
Processing inquiry requests, tour bookings, campus visits, and student admissions applications.
Communicating with families regarding admissions status, open houses, events, and school announcements.
Delivering personalized, relevance-matched online advertisements via platforms like Meta (Facebook/Instagram) and Google Ads.
Evaluating and improving our website navigation, user experience, and digital campaign efficiency.
Processing financial transactions, tuition payments, and charitable donations securely.
3. How We Share Your Information
Jackson Walnut Park School does not sell, rent, or trade your personal information or email lists to third parties for commercial marketing purposes.
We may share your information only under the following limited circumstances:
Service Providers & Vendors: We may share data with trusted third-party vendors who perform operations on our behalf (e.g., student management systems, admissions application software, email marketing services, web hosting, payment processors, and analytics/advertising partners like Google and Meta). These vendors are restricted from using your data for any purpose other than providing services to JWPS.
Legal Obligations: We may disclose information if required by law, court order, regulation, or legal process, or to protect the safety, rights, or property of JWPS, our students, staff, or the public.
4. Digital Advertising & Analytics (Cookies & Tracking Technologies)
We utilize cookies, pixels, and web analytics toolkits to measure website performance and deliver tailored advertising content across third-party platforms.
Google Analytics & Google Ads: We use Google Analytics to analyze how visitors interact with our site and Google Ads conversion tracking to measure response rates to search advertisements.
Meta Pixel (Facebook/Instagram): We use the Meta Pixel to deliver relevant ad content to parents interested in private education, Montessori programs, and secondary school prep within our surrounding geographic area.
Your Choices Regarding Cookies: You can manage or disable cookies through your browser settings. You may also opt out of targeted ad networks via the Digital Advertising Alliance (https://optout.aboutads.info/) or the Network Advertising Initiative (https://optout.networkadvertising.org/). Disabling cookies may affect certain interactive features on our site.
5. Children’s Privacy & Online Safety
JWPS is committed to protecting the privacy of young children. Our public website is intended for parents, guardians, educators, and adult community members.
We do not knowingly collect personal information online directly from children under 13 without verifiable parental or guardian consent. Any information regarding prospective or enrolled students (Toddler through Grade 6) must be provided directly by a parent or legal guardian.
6. Data Security
We implement appropriate technical, administrative, and physical security measures to shield your personal information from unauthorized access, alteration, disclosure, or destruction. Online forms collecting sensitive application or payment data utilize encrypted, industry-standard Secure Sockets Layer (SSL) protocols.
7. Third-Party Links
Our website may contain links to external third-party websites (e.g., payment portals, athletic schedules, or parent portal software). JWPS is not responsible for the privacy policies or practices of these external sites. We encourage you to review the privacy statements of any third-party site you visit.
8. Updates to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our school practices, legal requirements, or digital technologies. The date at the top of this policy indicates when it was last revised.
9. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact our administrative team:
Jackson Walnut Park School
Attn: Admissions & Communications Office
200 Jackson Road
Newton, MA 02458
Phone: (617) 969-1537
Website: https://www.jwpschools.org/